Community Engagement

At Kontoor Brands, we are committed to being a good corporate citizen. Our people are a reflection of our brands and we are committed to being actively involved in the local communities where our employees live, work and play.

To ensure our employees are empowered to give back, we provide employees paid time off to volunteer, whether it's through company-sponsored events or personal causes. Our brands also host annual volunteer days, during which employees give back through a range of local activities, including installing denim insulation in houses or planting pollinator gardens.

Wrangler: Feed the Land

Wrangler: Feed the Land

Roughly 50 percent of the cotton in the Wrangler® brand's products comes from U.S. cotton farms. Empowering the next generation of farmers in the U.S. is core to the brand's business and is why it has been a supporter of Future Farmers of America (FFA) for many years. As part of its support of FFA, the Wrangler® brand initiated a project in 2016 to leverage collaborative training and improvement programs for cotton farmers across the country. This included hosting the first Land Stewardship Conference in collaboration with the North Carolina Chapter of the FFA and the U.S. Department of Agriculture's National Resources Conservation Service (NRCS).

Now in its third year, the conference convenes high school and college students at its Greensboro, N.C., headquarters to learn farming best practices aimed at improving soil health and encourage students to pursue college degrees related to agriculture, soil science, or environmental science.

National Patriots Tour

National Patriots Tour

Founded in 2009, the Wrangler® National Patriot™ is a year-round program developed to help raise funds to support American military veterans and their families and to serve as inspiration for all Americans to rally around each other in patriotism.

Through the Wrangler® National Patriot™ program, funding and support goes out to America's wounded and fallen troops and their families. For every Wrangler® National Patriot™ George Strait - red, white & blue shirt sold, a portion of the proceeds are donated to military charities. Since its inception more than 10 years ago, Wrangler® National Patriot™ has raised over $777,000 with the Western Industry raising over $1.2 million.

Tough Enough to Wear Pink

Tough Enough to Wear Pink

In an effort to increase awareness and funding for breast cancer charities, Wrangler® launched the 'Tough Enough to Wear Pink' campaign in 2004. More than a decade and $20 million dollars later, the color pink has become a regular part of rodeo fashion for both men and women.