Top Stories
Wrangler® Celebrates Its Deep Roots in Country Music With Major Festival Activations Across the U.S. This Summer
The iconic denim brand announces sponsorships and immersive fan experiences at CMA Fest, Braves Country Fest, Under The Big Sky, and the Bulls, Bands, and Barrels tour. GREENSBORO, N.C.--(BUSINESS WIRE)-- Wrangler®,…
Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New Single, "Connie Lou"
The limited-edition denim transforms Rice's new song into a one-of-a-kind wearable using Banquet-infused ink, turning the collaboration into both a fashion release and the song's world premiere Key Summary…
Kontoor Brands Enters Into Definitive Agreement to Sell Lee® Business to Authentic Brands Group
Transaction Valued at up to $1 Billion, including $750 Million Initial Transaction Value Portfolio Transformation Enables Kontoor to Shift Focus to Higher Growth Brands within Attractive Addressable Markets …
Lee® Announces First Celebrity Collaboration with 8x Grammy Award Winning Artist Kacey Musgraves Exclusively for Walmart
The Americana-Inspired Collection Blends Lee Denim with Musgraves’ Storytelling and Style GREENSBORO, N.C.--(BUSINESS WIRE)-- Today, Lee® announces Kacey Lee, its first celebrity collaboration designed with…
