Purpose, Mission & Values

Our Purpose

Why We Exist

We are the common thread that inspires people to live with passion and confidence.

Our Mission

What We Do

We grow our iconic brands through innovation, design and sustainable performance to excite more and more consumers. 

Our Values

Who We Are

We Are Kontoor

We Are Kontoor

We are one team and we embrace our unique differences.

We understand, challenge, believe in and learn from each other.

We Win Together

We Win Together

We have a passion to win. We set ambitious goals, consistently deliver and celebrate our success.

We are built on a foundation of trust that ignites our entrepreneurial spirit and shapes our future.

We Do the Right Thing

We Do the Right Thing

We stand for each other, our consumers, customers, partners, shareholders, community and planet.

We earn the respect of others because we do what’s right, even when it’s hard.