Strategic Vision

Upcoming Event: Kontoor Brands Fourth Quarter 2023 Earnings Conference Call - February 28, 2024 at 8:30 a.m. ET - Webcast

Our Strategic Vision allows us to remain sharply focused on driving brand growth and delivering long-term value to our stakeholders including our consumers, customers, shareholders, suppliers and the communities where we do business around the world.

Growth Enablers

Elevate Design

Elevate Design

Superior product that demands
higher prices

Create Demand

Create Demand

Stronger brand engagement
and higher ROI

Innovate for Impact

Innovate for Impact

Robust pipeline of enhancements to our
products, experiences and processes

Harness our Advantaged Supply Chain

Harness our Advantaged Supply Chain

Speed, quality, scale and agility through
our owned and sourced operations

Be a Leader in Sustainability

Be a Leader in Sustainability

Meaningful impact on Planet,
Product and People

Cultivate our Talent  & Culture

Cultivate our Talent & Culture

Purpose-led, authentic,
high-performance, inclusive and diverse