Global Design Standards
Our new Global Design Standards look at the entire lifecycle of a product to give designers and product developers a foundation for end-to-end improvement. Priorities include circular material innovation, sustainable materials, and state-of-the-art processes to create products that are used for longer and can be reused or recycled.
To meet this standard, 70% of the fabric materials used in a product must be sourced from our Preferred Material list. Read more on this below.
Low Impact Fabric
To meet this standard, fabric must come from a denim mill (prior to cut and sew) that has achieved at least 90% reduction in fresh water use from an independent third-party established 2018-2019 baseline. Learn more about our Indigood® Program.
Low Impact Finishing
To meet this standard, the product must achieve a “Low Impact” score calculated via Jeanologia’s Environmental Impact Measurement (EIM) tool. The program scores the finishing process of a garment.