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The Wrangler® brand is an American icon that celebrates the spirit of people who work hard, have fun and recognize courageous individuality.

About the Brand

Wrangler® has represented genuine style and comfort since it first started making jeans in 1947. Rooted in the American West, the brand blends a rich legacy of cowboy cool with a commitment to unmatched quality and timeless design. Wrangler’s collections for men, women and children look and feel great – making them ready for life, every day. It’s an iconic lifestyle brand that’s driving authentic engagement with consumers around the world.

Wrangler® at a Glance




2023 Revenues


Years of Heritage


Men’s Jeans brand in the US Mass Channel*


Men’s Jeans brand in the US*

*Source: The NPD Group / Consumer Tracking Service, U.S. dollar sales, 12ME December 2021


Riggs Workwear by Wrangler
Wrangler Retro