All Terrain Gear™ (ATG) by Wrangler™ Brings Cutting-edge Outdoor Apparel Collection to Europe
Following the successful expansion of its outdoor apparel line in the United States in 2019, Wrangler, has brought the cutting-edge outdoor apparel collection to Europe. For the debut season, All Terrain Gear by Wrangler Fall Winter 20 collection is now available on Wrangler.com, Amazon and at 400 Dressmann stores across Scandinavia.
“All Terrain Gear by Wrangler couples the durability, quality and timeless style consumers know and trust from Wrangler, with the functional benefits required to produce a rugged and versatile outdoor apparel collection, said Simon Fisher, managing director, Kontoor Brands, EMEA region. “We are excited to offer this collection, including regionally specific styles, to our European consumers. And based on growing consumer demand for ATG by Wrangler, we are actively expanding the collection with new categories, including a female collection in the coming year.”
ATG by Wrangler combines high-performance features and versatile design to deliver apparel that blends rugged durability with comfort, allowing consumers to dress for adventure, whether their an urban explorer, weekend wanderer or wilderness trailblazer. The collection offers quick-drying, water-repellent fabrics, mesh venting, and convertible wearing systems.
The palette for the collection features the shades of the natural landscape, with forest greens, earthy browns and rocky greys, as well as the indigo blue forever connected with Wrangler jeans.