Wrangler Takes Center Stage at Lollapalooza Berlin

More than 120,000 music fans celebrated the final days of summer at Lollapalooza Berlin hosted at Berlin’s historic Olympia Stadium. As the official denim sponsor of the event, Wrangler took center stage with the Wrangler Wrodeo, an interactive customer space where fans could buy exclusive denim festival merchandise and personalize it with free customization. The most daring festivalgoers took a spin on a mechanical bull, bringing to life Wrangler’s global campaign, For the Ride of Life.

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