Lee x Daydreamer Launch Their First All-Women’s Collab
Timeless denim meets SoCal cool in Lee’s first all-women collaboration with LA-based t-shirt company Daydreamer.
The collection focuses on women’s t-shirts, crews, sweatshirts, denim jackets and jeans, highlighting three distinctive stories: nostalgia of the ‘90s; the spirit of the West; and the craftsmanship of workwear.
“When you put this collection on, I want it to feel effortless, but instantly cool,” says Betty Madden, vice-president of global design for Lee. “You just feel good, you feel feminine with a little bit of tomboy — we call her the lovely tough girl, the beautiful tomboy. And I think this collection really brings that Lee female muse to life.”