PBR Athletes Bring the Rodeo to Kontoor Brands
Professional bull riding is a fierce sport with roots deeply embedded in American culture. Recently, athletes from the Professional Bull Riders (PBR) organization visited our global World Headquarters in Greensboro, N.C., to celebrate the Wrangler brand’s 25-year partnership with the organization and speak with employees about embracing the cowboy spirit.
“The PBR athletes are some of the best in the business and are a true embodiment of courage, strength and inclusivity,” said Alllen Montgomery, add General Manager, Wrangler, Western. “For more than 70 years, the Wrangler brand has also embraced these same values, with a conviction for people being their authentic selves. That’s why we are so proud to have partnered with the PBR organization for more than two decades and look forward to what’s to come.”
Today, Wrangler is the official jeans and shirts of the PBR and also offers co-branded products for PBR enthusiasts. The PBR athletes represent Wrangler’s commitment to the cowboy spirit and the brand’s dedication to inspiring those who wear our products to be strong and ready for life, every day.
Kontoor employees were treated to a meet and greet with PBR athletes and some showed their inner cowboy spirit with a ride on a mechanical bull.
PBR athletes met with the Wrangler design and merchandising teams to discuss the brand’s latest innovations. The bull riders also provided feedback on the Wrangler apparel they wear while they’re competing at the rodeo and in everyday life.
Greensboro, NC PBR rodeo fans had a chance to meet the athletes outside of the arena in a special fan meet and greet held at the Lee – Wrangler Hometown Studio.