Inclusion and Diversity

We Are Kontoor

At Kontoor Brands, our purpose is to be the common thread that inspires people to live with passion and confidence. To be the common thread, we all must come together – one stitch at a time…just like the products we make.

No matter who you are, where you’re from, who you love, or how you identify, we’re all cross-stitched together at Kontoor.

"The natural connection between Inclusion & Diversity and our business strategy is a powerful one. We’re determined to strengthen that connection, from the way we recruit and develop talent, to the way we show up in the marketplace and in our communities as inclusive brands. Each one of us is accountable to strive to achieve our strategy, measured on our ability to create a growth culture that is worthy of our greatest aspirations."

- Scott Baxter
  President, CEO and Chair of the Board

I&D Strategic Priorities

Standing for Inclusion & Diversity isn’t enough. We must take action. In August 2020, we announced our first global Inclusion & Diversity strategy, identifying our areas of focus, setting measurable goals for how we will drive change and detailing actionable plans for how we will get there.

Workplace Belonging

Workplace Belonging

Strategy

Foster a culture of inclusion and respect that encourages collaboration, flexibility and equity to ensure all employees feel heard, valued and empowered to reach their full potential.

Objectives

Launch inclusivity training for all global employees in 2020, with 100 percent of senior leadership completing an intensive training program in 2021.

By end of 2020, launch an engagement survey to establish a baseline for culture, sentiment and inclusion measures and areas of improvement.

Workforce Diversity

Workforce Diversity

Strategy

Recruit, retain and promote from a diverse group of candidates to increase diversity of thinking and perspective.

Objectives

Reach gender parity at Director level and above by 2030.

Increase U.S. BIPOC1 representation from 38%2 to 50% by 2030.

Increase U.S. Black representation from 11%2 to 16% by 2030.

Increase U.S. BIPOC representation at Director level and above from 15%3 to 25% by 2030.

Marketplace Equity

Marketplace Equity

Strategy

Drive Inclusion & Diversity through brand marketing, images and messaging.

Objectives

By end of 2020, conduct a marketing audit of brand content, including online and in-store collateral, and other marketing/ advertising initiatives to establish a baseline of inclusion measures and areas of improvement.

Sustainability & Accountability

Sustainability & Accountability

Strategy

Identify and break down systematic barriers to full inclusion and equity by constantly evaluating and improving our policies, practices and processes.

Objectives

Commit to annually sharing our progress toward our Inclusion & Diversity objectives.


1 Black, Indigenous, People of Color
2 Representation data as of June 1, 2020 when objectives were set
3 Data as of July 1, 2021, when this new objective was added

"We are honored to have the opportunity to learn from and celebrate the different experiences, passions and perspectives of our employees, consumers and customers all over the world. To achieve the culture that we aspire to become, Inclusion & Diversity must be represented in our every action - in how we speak, engage, think, act and operate.  We hold ourselves and each other accountable to continue to take action at Kontoor, and in the communities where we work and live, so that we truly become stronger together."

- Jen Molinaro
  Vice President, Talent Management, Kontoor Brands

Workforce Diversity

Driving change starts with providing transparency in where we are in our Inclusion & Diversity journey today. We commit to sharing annual updates with our progress toward our strategic priorities and objectives.

Global Gender

Bar charts showing gender breakdown by position in company. Chart one position is Senior Manager and below. Chart two position is Director and above

(n=14,397)

Global Gender by Level

Bar charts showing gender breakdown by position in company. Chart one position is Senior Manager and below. Chart two position is Director and above

(n=14,397)

Race & Ethnicity (U.S.)

Pie chart of Race and Ethnicity by percent

(n=2,799)

Race & Ethnicity – Director Level and Above (U.S.)

Pie chart of Race and Ethnicity - Director Level and Above by percent

Category Added in 2021 and baseline data is as of July 2021 (n=2,799)

Global Gender

Bar charts showing gender breakdown by position in company. Chart one position is Senior Manager and below. Chart two position is Director and above

Global Gender by Level

Bar charts showing gender breakdown by position in company. Chart one position is Senior Manager and below. Chart two position is Director and above

Race & Ethnicity (U.S.)

Pie chart of Race and Ethnicity by percent

Inclusion and Diversity Progress Report

Our People

Matt Janes

Wrangler® Marketing Director, EMEA

"I’m absolutely obsessed with everything that’s going on in the office. Our creative ideas are primarily internally bred within the team. We’re our own little mini-agency."

Read Matt's story

Minnie Tang

Marketing Manager, Wrangler® Asia Pacific, Hong Kong

"I love working with our global teams to adapt our rollout plans for a specific market or country. It's very challenging, but I also find this to be the most interesting part of the work."

Read Minnie's story

Laura Ann McWhorter

Director of Sales, Kontoor Brands, North America

"Kontoor’s culture is one of partnership and teamwork, where everyone has a voice."

Read Laura's story

Arketa Fairley

Ecommerce Merchandise Manager, Kontoor Brands, North America

"There’s a healthy competition amongst the teams…however, we all come to work as one team and all opinions are welcomed. I’m comfortable speaking up because it’s like being part of a family."

Read Arketa's story

Employee Resource Groups

At the center of our commitment to evolve and grow our company and workplace culture are our Employee Resource Groups (ERGs). ERGs at Kontoor are voluntary, employee-led groups that foster diversity of thought, build community, and provide support for professional and personal development. These communities drive initiatives that employees identify, own and execute with peers across the global Kontoor network.

When launching our Inclusion & Diversity strategy last year, we committed to expanding and globalizing our ERG network. To date, we have 15 ERGs across 9 countries. Here are a few activities our ERGs have led over the last year:

  • Engage Diverse Group to Excellence, “EDGE” (India), is focused on bringing harmony to Kontoor. The group encourages connections through social gatherings, team engagements, virtual yoga, community service and other fun activities.
  • The Diversity Networking Association, “DNA” (United States), is focused on creating a culture that embraces our differences, nurtures and attracts a diverse employee base, and guides our brands to help meet the needs of all consumers. This year, the group has been instrumental in leading important conversations around Black History Month, Asian American Pacific Islander Heritage Month, and other holidays, providing an opportunity for employees to share their personal stories and to hear from outside speakers.
  • LGBTQ+ Inclusion for Everyone, “LIFE” (United States), is focused on celebrating, promoting and advocating for LGBTQ+ employees at Kontoor and within the communities in which we operate. In honor of PRIDE Month, the group hosted a T-shirt design contest. The winning designs were featured on shirts which were available for employees to purchase with all proceeds from the sales being donated to a local LGBTQ nonprofit organization.
  • WeKare (Hong Kong) is focused on demonstrating our care to the community and the environment by providing Hong Kong employees with a platform to serve in a variety of causes that promote love, sharing and compassion. Through their community service efforts, the group of 60-plus volunteers has distributed more than 1,300 lunch box meals to the underprivileged and collected more than 6,000 masks to provide to those in need in the community.
  • For a complete list of Kontoor’s ERGs, click here.

Community Engagement

Fostering community engagement is a key component of our Inclusion & Diversity strategy and we are dedicated to making positive contributions to our communities through local and national partnerships via monetary donations, sponsorships and volunteer efforts. We are building meaningful relationships with organizations focused on activities like mentoring, pro bono services and volunteerism, to be a positive force for good.

Greensboro, N.C. is not only home to Kontoor’s global headquarters, but it’s also home to the International Civil Rights Museum. The museum is located at the site of the first sit-in in the U.S., where four black college students sat down at a whites only lunch counter to stage a non-violent protest against segregation. Kontoor’s Diversity Networking Association (DNA) ERG, along with members of our Executive Leadership Team, hosted tours of this important institution for employees.

Voting is the cornerstone of a healthy democracy. Yet, we recognize that there are many barriers to casting a ballot, particularly for minority voters. Our DNA and KNEW ERGs partnered to offer informational sessions to ensure our employees are registered and know where and how to vote. In addition, Kontoor has joined the Time to Vote movement, a non-partisan, business-led initiative designed to demonstrate the importance of voter participation and to increase voter turnout in the Nov. 3, 2020 general election.

Throughout the year, Kontoor also provides monetary support to organizations that are aligned with our Inclusion & Diversity ambitions. Recent donation recipients include:

  • NAACP
  • Asian American Legal Defense and Education Fund
  • Black Investment Fund
  • Big Brothers Big Sisters
  • Boys & Girls Club of Greensboro

Kontoor Brands recently sponsored The 8:46 Series webinar, a community initiative hosted by the NCCJ of the Piedmont Triad and the YMCA of Greensboro to introduce community members to the issue of systemic racism and how it impacts our entire society. The webinar series examined narratives around racial disproportionality and discussed compelling research data around the systemic nature of racism and the fallacy of typical explanations like poverty, education, social class, individual behavior or cultural attributes that often get associated with particular racial groups.

Other Initiatives

Learning and Development

Learning and Development

In addition to inclusion learning programs launched in 2020, we introduced a global mentorship program using anonymous matching to remove bias and assumptions, creating employee pairings that break down barriers typically formed by location, hierarchy or functional areas. Additionally, we introduced regional I&D book and movie clubs to continue our focus on dialogue and empowerment.

Recruiting

Recruiting

To increase our diversity of thought and experience, we must recruit, retain and promote from a diverse group of candidates. In addition to continued education for hiring managers, we implemented a new candidate relationship management platform to better engage with a pool of diverse candidates, while deepening our relationships with historically Black colleges and Universities and non-profits.

I&D Councils

I&D Councils

The mission of our recently formed Inclusion & Diversity Councils is to promote and foster a culture of Inclusion & Diversity for Kontoor that attracts, develops and empowers talent around the world to position Kontoor and its brands to deliver relevant and reliable clothing for the next 100 years and beyond. The Councils will bolster the direct connection that exists between Inclusion & Diversity and our business strategy, strengthening our culture and accelerating our growth as a company.

Leadership Accountability

Leadership Accountability

As part of every leader’s annual performance plan, we will embed and emphasize I&D goals and competencies, reinforcing accountability across our organization.

Systemic Accountability

Systemic Accountability

All employees are measured against our Valuing Diversity competency, which outlines the critical actions and behaviors that employees, at all levels, can demonstrate to support creating a high-performance culture that is inclusive, equitable and diverse. This competency is also directly mapped to Kontoor’s Values.

Serving Underrepresented Voices

Serving Underrepresented Voices

We will continue to support local community organizations through our volunteerism and engagement efforts. We also provide monetary support to organizations that are aligned with our Inclusion & Diversity ambitions.

News

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Feature Story

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Feature Story

The Common Thread

By: Scott Baxter, President, CEO and Chair of the Board Tags: Announcements, Culture, Inclusion and diversity, Kontoor
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Feature Story

Join Our Team

We are looking for inclusive, creative, and forward-looking employees with a passion for creating innovative apparel products and accessories that give people the confidence and freedom to express themselves.

View Career Opportunities

Sustainability

Through our three pillars, People, Planet, and Product, Kontoor Brands emphasizes protecting the environment, sourcing products and materials from companies that share our values, and operating with the highest standards of ethics and transparency.

View Sustainability Initiatives